Artificial Intelligence (AI) is significantly transforming local search marketing by making it more personalized, precise, and efficient for the user. To be successful, local businesses will need to adapt to these AI-driven changes to maintain visibility and attract...
In advertising, “awareness” refers to the level of familiarity and recognition a brand or product has with its target audience. The practice of building awareness is about ensuring potential customers know a brand exists and can easily recall it. For local...
Your local business can benefit from integrating content marketing into your overall marketing plan. Content marketing helps you to build brand awareness for your business, establish credibility, engage with the local community, improve local SEO, and ultimately...
Conversion rate optimization (CRO) is a set of practices that increase the percentage of your website visitors who take a desired action, including a purchase, newsletter sign-up, or a form fill, among others. The more website visitors you can encourage to take...
Social media is prevalent in our everyday lives. As of January, 2025 63.9% of the world’s population use social media which equates to an astonishing 5.24 billion people. As well, on average people spend 2 hours and 20 minutes per day using social media. The most...
