The marketing funnel is a model for describing how potential customers move from first learning about a product or service to buying it. Its history is surprisingly old. The funnel’s history traces to E. St. Elmo Lewis, an American advertising pioneer who in 1898...
The holiday season provides a crucial economic uplift for local businesses, driving significant portions of annual revenue. While the average for a small business can be 25% or more of annual revenue, this figure can be much higher, especially for retail businesses,...
Marketing automation is an effective tool for engaging customers and increasing the efficiency of your marketing by improving both marketing execution and personalization by delivering tailored content to the customer. It also enhances lead generation and nurturing...
Here at Sentinel Solutions, we are advocates of a multimedia approach to advertising, including a media mix that integrates targeted media to engage with your potential customers throughout their customer journey. We believe an integrated multimedia advertising...
As you may recall from a previous post, marketing attribution models are tools for distributing credit for a conversion across the various touchpoints of a customer journey. These models help marketers understand the effectiveness of different campaigns and channels...
