In previous blog posts we’ve looked closely at search advertising and its effectiveness. Toward reminder, search advertising offers your business several benefits including increased brand awareness, targeted reach, and measurable results. Search advertising allows...
Your local business can benefit from integrating content marketing into your overall marketing plan. Content marketing helps you to build brand awareness for your business, establish credibility, engage with the local community, improve local SEO, and ultimately...
Influencer marketing is a marketing strategy where brands collaborate with individuals, known as “influencers”, who have a large and engaged following on social media to promote their products and services by featuring them in content, essentially leveraging the...
A branding strategy is a framework that helps a business establish its identity, define its market, and create a unique value proposition. Branding involves developing a name, logo, and other characteristics that distinguish it from competitors. Effective branding...
