If you’ve ever visited a store to purchase a heavily discounted product and picked up a few other items ‘while you were at it’, you’ve likely succumbed to a loss leader pricing and product strategy. A loss leader strategy involves selling a product or service at a low...
In today’s dynamic marketplace ‘sustainable competitive advantage’ is often considered a myth largely because, in this rapidly changing business landscape, it’s nearly impossible to maintain a single, long-term advantage due to factors like technological disruption,...
By Olivia Adams, Sentinel Solutions. Being a business in the local economy is a wonderful way to foster community development and help boost the vibrancy of your environment for its residents. Local businesses are the backbone of most communities, providing economic...
Positioning is a marketing strategy that helps a business establish a unique identity in the minds of its target audience. It’s about how consumers perceive a company, brand, or product in relation to its competitors. The goal is to create a perception that sets the...
