In advertising, “awareness” refers to the level of familiarity and recognition a brand or product has with its target audience. The practice of building awareness is about ensuring potential customers know a brand exists and can easily recall it. For local...
If your business needs to attract new customers and build a sales pipeline, you might benefit from a marketing strategy that includes lead generation. Business categories that typically focus their marketing on lead gen include home services, like roofers, window...
Conversion rate optimization (CRO) is a set of practices that increase the percentage of your website visitors who take a desired action, including a purchase, newsletter sign-up, or a form fill, among others. The more website visitors you can encourage to take...
