Prior to the pandemic, shoppers preferred the benefits and experiences associated with shopping in physical stores. But the 2020 lockdowns fueled seismic changes in buyer behavior including a surge in online shopping, even among older shopper demographics. In the...
Business uncertainty and economic downturns can lead to difficult decisions and high levels of anxiety when trying to preserve profits and liquidity. In these situations, the marketing budget can often be an easy target for reduction or elimination. As a local...
