Where Does Storytelling Fit in Your Branding Strategy?

A branding strategy is a framework that helps a business establish its identity, define its market, and create a unique value proposition.  Branding involves developing a name, logo, and other characteristics that distinguish it from competitors. Effective branding...

Is Branding Important to Your Local Business?

Branding is the process of creating a distinct identity for your business in the minds of consumers. Branding involves developing a company’s name, logo, colors, visual identity, and tone of voice. In many ways, branding involves and goes beyond visual elements and...
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