Both brand awareness and brand recall are critically important to the success of your local business. Together they move customers from “never heard of you” to “buy from you”. Brand awareness helps a local business become visible and recognizable, and people are more...
Many confuse the concepts of brand value and brand equity. Toward clarifying, brand value is the quantitative financial worth of a brand to a company, reflecting its monetary impact on the bottom line; while brand equity is the aggregate of customer’s qualitative,...
In a previous blog post we’ve reviewed the benefits of standard geofencing and how you can use it to help target your customers within physical locations including when they are in your store, when they are physically close to your business, at a nearby event, or even...
In advertising, “awareness” refers to the level of familiarity and recognition a brand or product has with its target audience. The practice of building awareness is about ensuring potential customers know a brand exists and can easily recall it. For local...
