What Is Frequency In Advertising and How Important Is It?

For your local business, effectively managing ad frequency can help you to optimize your advertising investment, maximize conversions, and avoid waste in your budget. Advertising frequency is a metric representing the number of times a consumer is exposed to an ad...

Can Magazine Advertising Help Your Local Business?

Although we live in a distinctly digital age, and your company should always strive to meet your customers and potential customers where they are in their journey to purchase, including digital platforms; magazines can still play an important role in your media plan....
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