Can Your Local Business Benefit from Search Engine Optimization? Let’s start from the beginning: What is Search Engine Optimization (SEO)? Search Engine Optimization is a set of tactics that, when employed, improve the visibility and findability of a website by...
Driven by the abundance of media used by consumers today, the manner in which products and services are bought and sold in today’s marketplace has changed dramatically. In the past a local business could rely on single media advertising and word-of-mouth benefits to...
How Can Your Local Business Benefit from Event Marketing? Event marketing is a strategy marketers use to build brand awareness, engage with potential customers interested in their products and services, and drive sales growth through in-person or real-time engagement....
According to DataReportal, as of February 2023, there were 311.3 million internet users in the United States and 246.0 million social media users, or more than 72% of the total population. That’s a lot of active users, and your business can benefit from...
Search advertising is a way of getting a business’s ad or message to appear on search engine results pages (specifically, the first page of results). There are two elements of search advertising used to achieve this – Search Engine Marketing (SEM) and Search Engine...
