By Olivia Adams, Sentinel Solutions The digital presence of a business has become an indispensable tool for understanding, engaging, and connecting with customers. Now, the consumer buying process has become highly competitive, as it allows shoppers to browse the...
You’ve done your research and studied your data. You understand your customer’s path to purchase and recognize the importance of an integrated multimedia plan that engages your customer throughout their journey. You’ve invested in media, developed your creative...
Your marketing plan is the foundation of your business’ sales and revenue strategy. Your plan should be constantly reviewed and updated to match current market trends, competitive developments, and business priorities. To ensure alignment between your marketing...
