Social media remarketing is a digital marketing strategy that targets users who have previously interacted with a brand’s website or social media content, by serving them personalized ads on social media platforms. Social Media remarketing differs from traditional...
There are many local businesses who handle their own advertising, possibly with the guidance from a media representative, and handle it quite well. The success of this approach depends on several factors including the business’s resources, marketing knowledge, and...
In advertising, “awareness” refers to the level of familiarity and recognition a brand or product has with its target audience. The practice of building awareness is about ensuring potential customers know a brand exists and can easily recall it. For local...
Your local business can benefit from integrating content marketing into your overall marketing plan. Content marketing helps you to build brand awareness for your business, establish credibility, engage with the local community, improve local SEO, and ultimately...
Short of losing your entire market share due to a sudden disruptive innovation or a major regulatory change that completely invalidates your business model, there is little that can have a more negative impact on your business than commoditization. Business...
