Brand differentiation is critical to the success of local businesses because it allows you to stand out from competitors in your immediate market, attract customers by highlighting your unique value and selling proposition, builds customer loyalty, and ultimately...
By Olivia Adams, Sentinel Solutions Short answer, yes. Without advertising, your business is limiting itself and its visibility. Advertising is an essential component to promote your business, attract customers, and establish trust. The real question of the matter is,...
A branding strategy is a framework that helps a business establish its identity, define its market, and create a unique value proposition. Branding involves developing a name, logo, and other characteristics that distinguish it from competitors. Effective branding...
Although we live in a distinctly digital age, and your company should always strive to meet your customers and potential customers where they are in their journey to purchase, including digital platforms; magazines can still play an important role in your media plan....
With a plethora of technology driving digital advertising performance including artificial intelligence, virtual reality, blockchain, specialized platforms, sophisticated targeting, and more; does creative even matter any longer? The answer is yes. Despite all the...
