Semantic targeting, a form of contextual advertising, is gaining in popularity as a privacy-friendly alternative to cookie-based targeting. Further, advancements in artificial intelligence (AI) and machine learning are enhancing the effectiveness and personalization...
How Can Your Local Business Use a CRM System to Improve Your Marketing?
A customer relationship management system (CRM) is software that helps businesses manage and organize interactions with current and potential customers, aiming to improve relationships, streamline processes, and ultimately boost sales and profitability. For your local...