Although we live in a distinctly digital age, and your company should always strive to meet your customers and potential customers where they are in their journey to purchase, including digital platforms; magazines can still play an important role in your media plan....
Is Creative Still Important to Your Digital Advertising Campaigns?
With a plethora of technology driving digital advertising performance including artificial intelligence, virtual reality, blockchain, specialized platforms, sophisticated targeting, and more; does creative even matter any longer? The answer is yes. Despite all the...
Should You Cut Your Marketing Budget in a Downturn?
Business uncertainty and economic downturns can lead to difficult decisions and high levels of anxiety when trying to preserve profits and liquidity. In these situations, the marketing budget can often be an easy target for reduction or elimination. As a local...
How Much Should Your Local Business Invest in Marketing and Advertising?
How much you spend on advertising and marketing depends on several factors including your industry and position within that industry, your target customers, the competitive environment, and your goals and aspirations. Your marketing plan is the foundation of your...
What is Marketing Attribution?
The consumer path-to-purchase includes complex engagements with multiple media as consumers research to learn more about the product and service options available to them; and the best business to meet their needs. These customer touchpoints are interconnected,...
The Continuing Strength of Newspaper Advertising
Your Local Business Can Benefit from The Effectiveness of Newspaper Advertising. Newspaper advertising, despite its naysayers, remains an important component of any effective marketing mix. In today’s frenetic digital world, where the firehose of social media and...
Understanding The Customer Journey Toward Business Success
Understanding The Customer Journey and How to Use it to Grow Your Business What is the customer journey? The customer journey is a series of steps a person will take, often including interaction with multiple media, that lead to a purchase and eventually customer...
What Is Multimedia Marketing and How Can It Help Your Local Business?
What Is Multimedia Marketing and How Can It Help Your Local Business?