If you’ve ever visited a store to purchase a heavily discounted product and picked up a few other items ‘while you were at it’, you’ve likely succumbed to a loss leader pricing and product strategy. A loss leader strategy involves selling a product or service at a low...
Building Awareness for Your Local Business
In advertising, “awareness” refers to the level of familiarity and recognition a brand or product has with its target audience. The practice of building awareness is about ensuring potential customers know a brand exists and can easily recall it. For local...
How Can Sentinel Solutions Help You and Your Business?
For some local business owners, they may think of The Keene Sentinel as a great place to run their print advertising. And those business owners would be right. But thinking of The Sentinel exclusively as a print advertising resource would be missing the larger...
Why Is Brand Differentiation Important to Your Local Business?
Brand differentiation is critical to the success of local businesses because it allows you to stand out from competitors in your immediate market, attract customers by highlighting your unique value and selling proposition, builds customer loyalty, and ultimately...
Marketing For Lead Generation
If your business needs to attract new customers and build a sales pipeline, you might benefit from a marketing strategy that includes lead generation. Business categories that typically focus their marketing on lead gen include home services, like roofers, window...
What is Social Commerce and How Can It Help Your Local Business?
Social media is prevalent in our everyday lives. As of January, 2025 63.9% of the world’s population use social media which equates to an astonishing 5.24 billion people. As well, on average people spend 2 hours and 20 minutes per day using social media. The most...
How Best to Utilize a Small Marketing Budget
Sometimes a business is small or in the start-up phase and necessarily has a small marketing budget. But a small budget can still be allocated wisely such that your business is meeting potential customers throughout their path-to-purchase and effectively converting....
How To Use Owned, Earned, and Paid Media to Help Your Local Business Grow
Owned, earned, and paid media refers to three distinct categories of marketing channels that a business can use to promote itself. Owned Media: Here a business creates the content and distributes it on channels it controls. Owned media can include a company’s website,...
Where Does Storytelling Fit in Your Branding Strategy?
A branding strategy is a framework that helps a business establish its identity, define its market, and create a unique value proposition. Branding involves developing a name, logo, and other characteristics that distinguish it from competitors. Effective branding...
Can Social Media Be Effective in The Awareness Stage of The Customer Journey?
As you contemplate your revenue strategy for your local business, and how to design and build your marketing plan to engage and inspire new potential customers all along their path-to-purchase, you may want to consider including social media in your marketing mix as...