Monday – Friday
Monday – Friday
Technological advances have had a profound impact on the way consumers shop for products and services and how local businesses look to engage those consumers. Through technology, today’s consumer path-to-purchase is far different than in the past. Various studies...
For your local business, having a strong digital marketing presence helps you to improve the visibility of your business, reach a wider audience, and build sales. In today’s digitally oriented marketplace, a primary way people find out about your business is via what...
Pricing remains a critical but often overlooked component of the marketing mix that relates directly to your business’ profitability, market position, market share, brand image, and product/service demand. To be successful, it is critically important to understand...
For your local business, there are many tactics at your disposal when it comes to advertising. Among those are branding and sales advertising, each different disciplines with different goals, but both can contribute to a company’s success. Brand advertising is more...
For a local business competing for top positions on search engine results pages, it can often feel like you are fighting uphill…Big box stores with well-staffed marketing departments and marketing budgets bigger than your own are also competing for those positions. ...
“We do social.” We hear it all the time. But is there a difference between doing social posts and doing social ads? Social media posts are unpaid and only visible to people who follow a page’s public profile. Also known as organic posts, these posts are suited to...
Marketing analytics is the study of data to evaluate the performance of a marketing activity. Through use of technology and analysis, your local business can better understand what drives your customer’s actions and refine your marketing campaigns to optimize...
For your local business, effectively managing ad frequency can help you to optimize your advertising investment, maximize conversions, and avoid waste in your budget. Advertising frequency is a metric representing the number of times a consumer is exposed to an ad...
Although we live in a distinctly digital age, and your company should always strive to meet your customers and potential customers where they are in their journey to purchase, including digital platforms; magazines can still play an important role in your media plan....
Prior to the pandemic, shoppers preferred the benefits and experiences associated with shopping in physical stores. But the 2020 lockdowns fueled seismic changes in buyer behavior including a surge in online shopping, even among older shopper demographics. In the...