For a local business competing for top positions on search engine results pages, it can often feel like you are fighting uphill…Big box stores with well-staffed marketing departments and marketing budgets bigger than your own are also competing for those positions. ...
What Does Your Local Business Need to Know About the Difference Between Social Posts and Social Advertising?
“We do social.” We hear it all the time. But is there a difference between doing social posts and doing social ads? Social media posts are unpaid and only visible to people who follow a page’s public profile. Also known as organic posts, these posts are suited to...
Can Marketing Analytics Help Your Local Business Succeed?
Marketing analytics is the study of data to evaluate the performance of a marketing activity. Through use of technology and analysis, your local business can better understand what drives your customer’s actions and refine your marketing campaigns to optimize...
What Is Frequency In Advertising and How Important Is It?
For your local business, effectively managing ad frequency can help you to optimize your advertising investment, maximize conversions, and avoid waste in your budget. Advertising frequency is a metric representing the number of times a consumer is exposed to an ad...
Can Magazine Advertising Help Your Local Business?
Although we live in a distinctly digital age, and your company should always strive to meet your customers and potential customers where they are in their journey to purchase, including digital platforms; magazines can still play an important role in your media plan....
Can Your Local Business Benefit from eCommerce?
Prior to the pandemic, shoppers preferred the benefits and experiences associated with shopping in physical stores. But the 2020 lockdowns fueled seismic changes in buyer behavior including a surge in online shopping, even among older shopper demographics. In the...
Is Creative Still Important to Your Digital Advertising Campaigns?
With a plethora of technology driving digital advertising performance including artificial intelligence, virtual reality, blockchain, specialized platforms, sophisticated targeting, and more; does creative even matter any longer? The answer is yes. Despite all the...
Should You Cut Your Marketing Budget in a Downturn?
Business uncertainty and economic downturns can lead to difficult decisions and high levels of anxiety when trying to preserve profits and liquidity. In these situations, the marketing budget can often be an easy target for reduction or elimination. As a local...
How Much Should Your Local Business Invest in Marketing and Advertising?
How much you spend on advertising and marketing depends on several factors including your industry and position within that industry, your target customers, the competitive environment, and your goals and aspirations. Your marketing plan is the foundation of your...
Can Search Engine Extensions Help Your Local Business?
Adding extensions to your search advertising can help to optimize your marketing investment and facilitate sales conversions for your local business. What are Search Extensions? Search extensions are simply additional information that can be added to Google search...