If you’ve ever visited a store to purchase a heavily discounted product and picked up a few other items ‘while you were at it’, you’ve likely succumbed to a loss leader pricing and product strategy. A loss leader strategy involves selling a product or service at a low...
What is Dynamic Pricing and How Can Your Local Business Utilize It?
If you’ve visited a major city during a rainstorm, you might have noticed the prices for umbrellas sold by street vendors tend to rise when the rain falls. What started out with a $10.00 price tag may rise considerably during a rainstorm. This is an example of...
Can Your Local Business Benefit from Social Media Remarketing?
Social media remarketing is a digital marketing strategy that targets users who have previously interacted with a brand’s website or social media content, by serving them personalized ads on social media platforms. Social Media remarketing differs from traditional...
Handling Your Advertising Yourself vs. Partnering with an Agency
There are many local businesses who handle their own advertising, possibly with the guidance from a media representative, and handle it quite well. The success of this approach depends on several factors including the business’s resources, marketing knowledge, and...
Can Your Local Business Benefit from Dynamic Remarketing?
In this blog we’ve previously reviewed the value of re-marketing. We’ve shared a link below to that post if you’d like to catch up on it. Essentially, remarketing, also known as retargeting, is a digital advertising strategy that re-engages users who previously...
How Can Your Local Business Use a CRM System to Improve Your Marketing?
A customer relationship management system (CRM) is software that helps businesses manage and organize interactions with current and potential customers, aiming to improve relationships, streamline processes, and ultimately boost sales and profitability. For your local...
Building Awareness for Your Local Business
In advertising, “awareness” refers to the level of familiarity and recognition a brand or product has with its target audience. The practice of building awareness is about ensuring potential customers know a brand exists and can easily recall it. For local...
What is Content Marketing and How Can Your Local Business Benefit from It?
Your local business can benefit from integrating content marketing into your overall marketing plan. Content marketing helps you to build brand awareness for your business, establish credibility, engage with the local community, improve local SEO, and ultimately...
How Can Sentinel Solutions Help You and Your Business?
For some local business owners, they may think of The Keene Sentinel as a great place to run their print advertising. And those business owners would be right. But thinking of The Sentinel exclusively as a print advertising resource would be missing the larger...
How To Avoid Commoditization
Short of losing your entire market share due to a sudden disruptive innovation or a major regulatory change that completely invalidates your business model, there is little that can have a more negative impact on your business than commoditization. Business...