Monday – Friday
Monday – Friday
A consistent theme in our blog posts has centered around media recommendations based on the best way to find and reach your business’s target audience. Here at Sentinel Solutions, we advocate for a data-informed approach that places our client needs first. Because...
The Jam Study by psychologists Sheena Iyengar and Mark Lepper in 2000 demonstrated the phenomenon of choice overload. The study found that while a display of 24 jam varieties attracted more interest, shoppers were ten times more likely to buy a jar of jam when...
Many confuse the concepts of brand value and brand equity. Toward clarifying, brand value is the quantitative financial worth of a brand to a company, reflecting its monetary impact on the bottom line; while brand equity is the aggregate of customer’s qualitative,...
The holiday season provides a crucial economic uplift for local businesses, driving significant portions of annual revenue. While the average for a small business can be 25% or more of annual revenue, this figure can be much higher, especially for retail businesses,...
Marketing automation is an effective tool for engaging customers and increasing the efficiency of your marketing by improving both marketing execution and personalization by delivering tailored content to the customer. It also enhances lead generation and nurturing...
Here at Sentinel Solutions, we are advocates of a multimedia approach to advertising, including a media mix that integrates targeted media to engage with your potential customers throughout their customer journey. We believe an integrated multimedia advertising...
As you may recall from a previous post, marketing attribution models are tools for distributing credit for a conversion across the various touchpoints of a customer journey. These models help marketers understand the effectiveness of different campaigns and channels...
Psychographic segmentation is a marketing strategy that divides a market into segments based on psychological characteristics including lifestyle, values, interests, opinions, social status, and more. The goal of psychographic segmenting is to understand why people...
In a marketing context, framing relates to messaging in a way that highlights certain details to make a product or service more appealing to potential customers. Local businesses can use framing to shape customer perceptions by emphasizing positive aspects to...
I recall an anecdote from back in the days of Yellow Pages (YP) advertising. There was a pizza restaurant in New York City who ran a full-page ad encouraging customers to tear the adjacent full-page ad of their competitor out of the YP and bring it into the...