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As a local business, your advertising messages need to be where your customers are. Today your customers are engaging with media across multiple platforms including print and digital. If you want to reach your audience, you need to be advertising in those multimedia...
Online directories are services that list and provide information about companies. They can help people make purchase decisions by providing company information including location, hours of operation, website links, social media accounts, and more. Some examples of...
Bundling is a marketing strategy that includes selling multiple products or services as a single package at a discounted price. The goals of bundling include simplifying the purchasing process for your customer, encouraging customers to purchase additional products,...
Do you enjoy watching videos online? Have you ever been captivated by the emotion of a video? Have you ever used video to learn more about a company, product, or service you were interested in? So have your customers and potential customers! Video advertising is an...
A call to action (CTA) is a marketing tool that encourages users to take a specific action, such as signing up for a newsletter or making a purchase. CTAs can appear in a variety of places, including on websites, in emails, in television ads, and in radio...
Are you looking for a new and interesting way to engage your customers, generate qualified leads, and grow your business? Online contests may be an answer. Online contests are marketing campaigns that encourage people to interact with a brand by offering a prize to...
A landing page is a standalone web page that visitors arrive at after clicking a link in an ad, email, or social media post. The purpose of a landing page is to capture information from visitors and convert them into leads or customers. Landing pages are different...
In today’s technologically driven marketplace, the customer’s path-to-purchase features multimedia as consumers research the best options on where to spend their hard-earned money. This process includes consumers actively gathering information about a product or...
Art elements are extremely important in advertising as they play a crucial role in capturing attention, conveying messages visually, evoking emotions, and creating a lasting impression on the audience; often acting as the primary means of communication in an ad,...
Re-marketing, also known as re-targeting, is a digital marketing strategy that involves serving ads to people who have already visited your website or interacted with your brand. The goal of re-marketing is to re-engage with potential customers and encourage them to...