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Monday – Friday
A landing page is a standalone web page that visitors arrive at after clicking a link in an ad, email, or social media post. The purpose of a landing page is to capture information from visitors and convert them into leads or customers. Landing pages are different...
In today’s technologically driven marketplace, the customer’s path-to-purchase features multimedia as consumers research the best options on where to spend their hard-earned money. This process includes consumers actively gathering information about a product or...
Art elements are extremely important in advertising as they play a crucial role in capturing attention, conveying messages visually, evoking emotions, and creating a lasting impression on the audience; often acting as the primary means of communication in an ad,...
Re-marketing, also known as re-targeting, is a digital marketing strategy that involves serving ads to people who have already visited your website or interacted with your brand. The goal of re-marketing is to re-engage with potential customers and encourage them to...
Technological advances have had a profound impact on the way consumers shop for products and services and how local businesses look to engage those consumers. Through technology, today’s consumer path-to-purchase is far different than in the past. Various studies...
For your local business, having a strong digital marketing presence helps you to improve the visibility of your business, reach a wider audience, and build sales. In today’s digitally oriented marketplace, a primary way people find out about your business is via what...
Pricing remains a critical but often overlooked component of the marketing mix that relates directly to your business’ profitability, market position, market share, brand image, and product/service demand. To be successful, it is critically important to understand...
For your local business, there are many tactics at your disposal when it comes to advertising. Among those are branding and sales advertising, each different disciplines with different goals, but both can contribute to a company’s success. Brand advertising is more...
For a local business competing for top positions on search engine results pages, it can often feel like you are fighting uphill…Big box stores with well-staffed marketing departments and marketing budgets bigger than your own are also competing for those positions. ...
“We do social.” We hear it all the time. But is there a difference between doing social posts and doing social ads? Social media posts are unpaid and only visible to people who follow a page’s public profile. Also known as organic posts, these posts are suited to...