Monday – Friday
Monday – Friday
Owned, earned, and paid media refers to three distinct categories of marketing channels that a business can use to promote itself. Owned Media: Here a business creates the content and distributes it on channels it controls. Owned media can include a company’s website,...
A branding strategy is a framework that helps a business establish its identity, define its market, and create a unique value proposition. Branding involves developing a name, logo, and other characteristics that distinguish it from competitors. Effective branding...
As you contemplate your revenue strategy for your local business, and how to design and build your marketing plan to engage and inspire new potential customers all along their path-to-purchase, you may want to consider including social media in your marketing mix as...
Branding is the process of creating a distinct identity for your business in the minds of consumers. Branding involves developing a company’s name, logo, colors, visual identity, and tone of voice. In many ways, branding involves and goes beyond visual elements and...
Do you enjoy watching videos online? Have you ever been captivated by the emotion of a video? Have you ever used video to learn more about a company, product, or service you were interested in? So have your customers and potential customers! Video advertising is an...
Are you looking for a new and interesting way to engage your customers, generate qualified leads, and grow your business? Online contests may be an answer. Online contests are marketing campaigns that encourage people to interact with a brand by offering a prize to...
In today’s technologically driven marketplace, the customer’s path-to-purchase features multimedia as consumers research the best options on where to spend their hard-earned money. This process includes consumers actively gathering information about a product or...
Business uncertainty and economic downturns can lead to difficult decisions and high levels of anxiety when trying to preserve profits and liquidity. In these situations, the marketing budget can often be an easy target for reduction or elimination. As a local...
How much you spend on advertising and marketing depends on several factors including your industry and position within that industry, your target customers, the competitive environment, and your goals and aspirations. Your marketing plan is the foundation of your...
The consumer path-to-purchase includes complex engagements with multiple media as consumers research to learn more about the product and service options available to them; and the best business to meet their needs. These customer touchpoints are interconnected,...