Event Marketing Archives - Sentinel Solutions

Is Branding Important to Your Local Business?

Dec 18, 2024 | Content Marketing, Digital Marketing, Event Marketing, Marketing Analytics, Marketing Strategy, Print Marketing, Public Relations

Branding is the process of creating a distinct identity for your business in the minds of consumers. Branding involves developing a company’s name, logo, colors, visual identity, and tone of voice. In many ways, branding involves and goes beyond visual elements and...

Is It Valuable to Add Video to Your Local Business’ Marketing Mix?

Nov 8, 2024 | Content Marketing, Digital Marketing, Event Marketing, Marketing Analytics, Marketing Strategy, Print Marketing

Do you enjoy watching videos online? Have you ever been captivated by the emotion of a video? Have you ever used video to learn more about a company, product, or service you were interested in? So have your customers and potential customers! Video advertising is an...

Can Online Contests Help Your Local Business Grow?

Oct 28, 2024 | Content Marketing, Digital Marketing, Event Marketing, Marketing Analytics, Marketing Strategy, Print Marketing

Are you looking for a new and interesting way to engage your customers, generate qualified leads, and grow your business? Online contests may be an answer. Online contests are marketing campaigns that encourage people to interact with a brand by offering a prize to...

Connecting Media Tactics to Business Goals

Oct 23, 2024 | Content Marketing, Digital Marketing, Event Marketing, Marketing Analytics, Marketing Strategy, Print Marketing, Public Relations

In today’s technologically driven marketplace, the customer’s path-to-purchase features multimedia as consumers research the best options on where to spend their hard-earned money. This process includes consumers actively gathering information about a product or...

Should You Cut Your Marketing Budget in a Downturn?

Jul 26, 2024 | Content Marketing, Digital Marketing, Event Marketing, Marketing Analytics, Marketing Strategy, Print Marketing, Public Relations

Business uncertainty and economic downturns can lead to difficult decisions and high levels of anxiety when trying to preserve profits and liquidity. In these situations, the marketing budget can often be an easy target for reduction or elimination. As a local...

How Much Should Your Local Business Invest in Marketing and Advertising?

Jul 24, 2024 | Content Marketing, Digital Marketing, Event Marketing, Marketing Analytics, Marketing Strategy, Print Marketing, Public Relations

How much you spend on advertising and marketing depends on several factors including your industry and position within that industry, your target customers, the competitive environment, and your goals and aspirations. Your marketing plan is the foundation of your...

What is Marketing Attribution?

Jul 19, 2024 | Content Marketing, Digital Marketing, Event Marketing, Marketing Analytics, Marketing Strategy, Print Marketing, Public Relations

The consumer path-to-purchase includes complex engagements with multiple media as consumers research to learn more about the product and service options available to them; and the best business to meet their needs. These customer touchpoints are interconnected,...

Understanding The Customer Journey Toward Business Success

Jun 6, 2024 | Content Marketing, Digital Marketing, Event Marketing, Marketing Strategy, Print Marketing, Public Relations

Understanding The Customer Journey and How to Use it to Grow Your Business What is the customer journey? The customer journey is a series of steps a person will take, often including interaction with multiple media, that lead to a purchase and eventually customer...