Adding extensions to your search advertising can help to optimize your marketing investment and facilitate sales conversions for your local business. What are Search Extensions? Search extensions are simply additional information that can be added to Google search...
What is Marketing Attribution?
The consumer path-to-purchase includes complex engagements with multiple media as consumers research to learn more about the product and service options available to them; and the best business to meet their needs. These customer touchpoints are interconnected,...
Can Connected TV Help Your Local Business?
Your Local Business Can Benefit from Integrating Connected TV (CTV) into Your Marketing Plan. An increasing number of TV viewers are abandoning cable television to ‘cut the cord’ in favor of the convenience of streaming services that offer increased variety and the...
Can Customer Reviews Help Your Local Business?
How Reviews Can Help Your Local Business. Customer reviews can bring your local business an opportunity to develop new business, solidify relationships with existing customers, and improve your business’s product and service offerings. It’s not that potential...
Can Search Advertising Help Grow Your Local Business?
Search Advertising is a powerful digital marketing tactic that places your advertising in front of consumers who are actively looking for your product or service. What is Search Engine Marketing? Search Advertising, also known as “paid search advertising”, “Google...
Understanding The Customer Journey Toward Business Success
Understanding The Customer Journey and How to Use it to Grow Your Business What is the customer journey? The customer journey is a series of steps a person will take, often including interaction with multiple media, that lead to a purchase and eventually customer...
How Can Email Marketing Help Your Local Business
How Can Your Local Business Use Email Marketing for Success Email marketing can be an effective marketing tactic for your local business to build stronger relationships with your customers and grow sales. E-mail is considered the strongest and most cost-effective...
Can Your Local Business Benefit from Search Engine Optimization?
Can Your Local Business Benefit from Search Engine Optimization? Let’s start from the beginning: What is Search Engine Optimization (SEO)? Search Engine Optimization is a set of tactics that, when employed, improve the visibility and findability of a website by...
What Is Multimedia Marketing and How Can It Help Your Local Business?
What Is Multimedia Marketing and How Can It Help Your Local Business?
How Can Your Local Business Benefit from Social Media?
Learn how your local business can benefit from social media.