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The digital presence of a business has become an indispensable tool for understanding, engaging, and connecting with customers. Now, the consumer buying process has become highly competitive, as it allows shoppers to browse the internet and conveniently compare...
Branding is the process of creating a distinct identity for your business in the minds of consumers. Branding involves developing a company’s name, logo, colors, visual identity, and tone of voice. In many ways, branding involves and goes beyond visual elements and...
You’ve done your research and studied your data. You understand your customer’s path to purchase and recognize the importance of an integrated multimedia plan that engages your customer throughout their journey. You’ve invested in media, developed your creative...
Your marketing plan is the foundation of your business’ sales and revenue strategy. Your plan should be constantly reviewed and updated to match current market trends, competitive developments, and business priorities. To ensure alignment between your marketing...
On their own, video and eCommerce can be very powerful marketing tools for your local business. eCommerce is ideally situated in the ‘purchase’ stage of the customer journey because it allows you to feature products and facilitate conversions…All while reaching a...
As a local business, your advertising messages need to be where your customers are. Today your customers are engaging with media across multiple platforms including print and digital. If you want to reach your audience, you need to be advertising in those multimedia...
Online directories are services that list and provide information about companies. They can help people make purchase decisions by providing company information including location, hours of operation, website links, social media accounts, and more. Some examples of...
Bundling is a marketing strategy that includes selling multiple products or services as a single package at a discounted price. The goals of bundling include simplifying the purchasing process for your customer, encouraging customers to purchase additional products,...
Do you enjoy watching videos online? Have you ever been captivated by the emotion of a video? Have you ever used video to learn more about a company, product, or service you were interested in? So have your customers and potential customers! Video advertising is an...
A call to action (CTA) is a marketing tool that encourages users to take a specific action, such as signing up for a newsletter or making a purchase. CTAs can appear in a variety of places, including on websites, in emails, in television ads, and in radio...