A landing page is a standalone web page that visitors arrive at after clicking a link in an ad, email, or social media post. The purpose of a landing page is to capture information from visitors and convert them into leads or customers. Landing pages are different...
Connecting Media Tactics to Business Goals
In today’s technologically driven marketplace, the customer’s path-to-purchase features multimedia as consumers research the best options on where to spend their hard-earned money. This process includes consumers actively gathering information about a product or...
What Is Inbound Marketing and How Can It Help Your Local Business Grow?
Technological advances have had a profound impact on the way consumers shop for products and services and how local businesses look to engage those consumers. Through technology, today’s consumer path-to-purchase is far different than in the past. Various studies...
Why Does Your Local Business Need a Strong Digital Presence?
For your local business, having a strong digital marketing presence helps you to improve the visibility of your business, reach a wider audience, and build sales. In today’s digitally oriented marketplace, a primary way people find out about your business is via what...
What Does Your Local Business Need to Know About the Difference Between Social Posts and Social Advertising?
“We do social.” We hear it all the time. But is there a difference between doing social posts and doing social ads? Social media posts are unpaid and only visible to people who follow a page’s public profile. Also known as organic posts, these posts are suited to...
Can Magazine Advertising Help Your Local Business?
Although we live in a distinctly digital age, and your company should always strive to meet your customers and potential customers where they are in their journey to purchase, including digital platforms; magazines can still play an important role in your media plan....
Is Creative Still Important to Your Digital Advertising Campaigns?
With a plethora of technology driving digital advertising performance including artificial intelligence, virtual reality, blockchain, specialized platforms, sophisticated targeting, and more; does creative even matter any longer? The answer is yes. Despite all the...
Should You Cut Your Marketing Budget in a Downturn?
Business uncertainty and economic downturns can lead to difficult decisions and high levels of anxiety when trying to preserve profits and liquidity. In these situations, the marketing budget can often be an easy target for reduction or elimination. As a local...
How Much Should Your Local Business Invest in Marketing and Advertising?
How much you spend on advertising and marketing depends on several factors including your industry and position within that industry, your target customers, the competitive environment, and your goals and aspirations. Your marketing plan is the foundation of your...
What is Marketing Attribution?
The consumer path-to-purchase includes complex engagements with multiple media as consumers research to learn more about the product and service options available to them; and the best business to meet their needs. These customer touchpoints are interconnected,...