Owned, earned, and paid media refers to three distinct categories of marketing channels that a business can use to promote itself. Owned Media: Here a business creates the content and distributes it on channels it controls. Owned media can include a company’s website,...
How Small Businesses Can Leverage Social Media Marketing
The digital presence of a business has become an indispensable tool for understanding, engaging, and connecting with customers. Now, the consumer buying process has become highly competitive, as it allows shoppers to browse the internet and conveniently compare...
Let Us Help Your Local Business Make an Impression. In Fact, How About Nearly 150,000 of Them?
As a local business, your advertising messages need to be where your customers are. Today your customers are engaging with media across multiple platforms including print and digital. If you want to reach your audience, you need to be advertising in those multimedia...
Tips To Improve Your Search Engine Marketing Strategy
For a local business competing for top positions on search engine results pages, it can often feel like you are fighting uphill…Big box stores with well-staffed marketing departments and marketing budgets bigger than your own are also competing for those positions. ...