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Read our blogs for insightful articles, tips, and industry news! Dive into our expert content to stay informed, inspired, and ahead of the curve in marketing.
Recent Posts
How Can Sentinel Solutions Help You and Your Business?
For some local business owners, they may think of The Keene Sentinel as a great place to run their print advertising. And those business...
How To Avoid Commoditization
Short of losing your entire market share due to a sudden disruptive innovation or a major regulatory change that completely invalidates...
Is Sustainable Competitive Advantage Possible in Today’s Marketplace?
In today’s dynamic marketplace ‘sustainable competitive advantage’ is often considered a myth largely because, in this rapidly changing...
Why Is Brand Differentiation Important to Your Local Business?
Brand differentiation is critical to the success of local businesses because it allows you to stand out from competitors in your immediate...
Marketing For Lead Generation
If your business needs to attract new customers and build a sales pipeline, you might benefit from a marketing strategy that includes lead...
What is Conversion Rate Optimization and How Can Your Local Business Use It?
Conversion rate optimization (CRO) is a set of practices that increase the percentage of your website visitors who take a desired action,...
What is Social Commerce and How Can It Help Your Local Business?
Social media is prevalent in our everyday lives. As of January, 2025 63.9% of the world’s population use social media which equates to an...
How Best to Utilize a Small Marketing Budget
Sometimes a business is small or in the start-up phase and necessarily has a small marketing budget. But a small budget can still be...
What is Market Segmentation and How Can Your Local Business Use It?
Market segmentation is the practice of dividing a broad consumer market into smaller, distinct groups based on shared characteristics,...
What Is Influencer Marketing and How Can You Use It to Grow Your Local Business?
Influencer marketing is a marketing strategy where brands collaborate with individuals, known as “influencers”, who have a large and...
Is Advertising Important?
By Olivia Adams, Sentinel Solutions Short answer, yes. Without advertising, your business is limiting itself and its visibility....
What is Geofencing and How Can Your Business Use It Effectively in Your Local Marketing Plan?
Geofencing can be a very important tactic in your local digital marketing strategy, especially for businesses with physical locations, as...
Differentiating Your Brand in the Local Economy
By Olivia Adams, Sentinel Solutions. Being a business in the local economy is a wonderful way to foster community development and help...
How To Use Owned, Earned, and Paid Media to Help Your Local Business Grow
Owned, earned, and paid media refers to three distinct categories of marketing channels that a business can use to promote itself. Owned...
How Positioning Can Help Your Local Business
Positioning is a marketing strategy that helps a business establish a unique identity in the minds of its target audience. It’s about how...
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