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Read our blogs for insightful articles, tips, and industry news! Dive into our expert content to stay informed, inspired, and ahead of the curve in marketing.
Recent Posts
Marketing Myopia
One of the most influential business books of all time is The Marketing Imagination, by Theodore Levitt. The book includes his...
What is The Loss Leader Strategy and How Can Your Local Business Utilize It.
If you’ve ever visited a store to purchase a heavily discounted product and picked up a few other items ‘while you were at it’, you’ve...
What is Dynamic Pricing and How Can Your Local Business Utilize It?
If you’ve visited a major city during a rainstorm, you might have noticed the prices for umbrellas sold by street vendors tend to rise...
Can Your Local Business Benefit from Social Media Remarketing?
Social media remarketing is a digital marketing strategy that targets users who have previously interacted with a brand’s website or...
Handling Your Advertising Yourself vs. Partnering with an Agency
There are many local businesses who handle their own advertising, possibly with the guidance from a media representative, and handle it...
Can Your Local Business Benefit from Dynamic Remarketing?
In this blog we’ve previously reviewed the value of re-marketing. We’ve shared a link below to that post if you’d like to catch up on it. ...
How Can Your Local Business Use a CRM System to Improve Your Marketing?
A customer relationship management system (CRM) is software that helps businesses manage and organize interactions with current and...
Building Awareness for Your Local Business
In advertising, “awareness” refers to the level of familiarity and recognition a brand or product has with its target audience. The...
What is Content Marketing and How Can Your Local Business Benefit from It?
Your local business can benefit from integrating content marketing into your overall marketing plan. Content marketing helps you to build...
How Can Sentinel Solutions Help You and Your Business?
For some local business owners, they may think of The Keene Sentinel as a great place to run their print advertising. And those business...
How To Avoid Commoditization
Short of losing your entire market share due to a sudden disruptive innovation or a major regulatory change that completely invalidates...
Is Sustainable Competitive Advantage Possible in Today’s Marketplace?
In today’s dynamic marketplace ‘sustainable competitive advantage’ is often considered a myth largely because, in this rapidly changing...
Why Is Brand Differentiation Important to Your Local Business?
Brand differentiation is critical to the success of local businesses because it allows you to stand out from competitors in your immediate...
Marketing For Lead Generation
If your business needs to attract new customers and build a sales pipeline, you might benefit from a marketing strategy that includes lead...
What is Conversion Rate Optimization and How Can Your Local Business Use It?
Conversion rate optimization (CRO) is a set of practices that increase the percentage of your website visitors who take a desired action,...
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