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Read our blogs for insightful articles, tips, and industry news! Dive into our expert content to stay informed, inspired, and ahead of the curve in marketing.
Recent Posts
What Are Psychological Pricing Tactics?
If you look closely, you’ll see psychological pricing tactics all around you. Retailers like Amazon and Apple often price items just...
What is Semantic Targeting and How Can You Use It to Help Your Local Business Grow?
Semantic targeting, a form of contextual advertising, is gaining in popularity as a privacy-friendly alternative to cookie-based...
Can Marketing for Your Local Business Benefit from Behavioral Targeting?
Often when considering digital targeting tactics for marketing your local business, you may immediately consider geographic, demographic,...
Can Premium Content Adjacencies Add Value to Your Advertising Campaigns?
Premium content refers to high-quality, valuable, and exclusive content that is typically accessed through a paid subscription or direct...
Can Your Marketing Effectiveness Benefit from Contextual Targeting?
Most marketers agree that the effectiveness of their marketing improves when their advertising is adjacent to premium content as it can...
Marketing Myopia
One of the most influential business books of all time is The Marketing Imagination, by Theodore Levitt. The book includes his...
What is The Loss Leader Strategy and How Can Your Local Business Utilize It.
If you’ve ever visited a store to purchase a heavily discounted product and picked up a few other items ‘while you were at it’, you’ve...
What is Dynamic Pricing and How Can Your Local Business Utilize It?
If you’ve visited a major city during a rainstorm, you might have noticed the prices for umbrellas sold by street vendors tend to rise...
Can Your Local Business Benefit from Social Media Remarketing?
Social media remarketing is a digital marketing strategy that targets users who have previously interacted with a brand’s website or...
Handling Your Advertising Yourself vs. Partnering with an Agency
There are many local businesses who handle their own advertising, possibly with the guidance from a media representative, and handle it...
Can Your Local Business Benefit from Dynamic Remarketing?
In this blog we’ve previously reviewed the value of re-marketing. We’ve shared a link below to that post if you’d like to catch up on it. ...
How Can Your Local Business Use a CRM System to Improve Your Marketing?
A customer relationship management system (CRM) is software that helps businesses manage and organize interactions with current and...
Building Awareness for Your Local Business
In advertising, “awareness” refers to the level of familiarity and recognition a brand or product has with its target audience. The...
What is Content Marketing and How Can Your Local Business Benefit from It?
Your local business can benefit from integrating content marketing into your overall marketing plan. Content marketing helps you to build...
How Can Sentinel Solutions Help You and Your Business?
For some local business owners, they may think of The Keene Sentinel as a great place to run their print advertising. And those business...
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