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Recent Posts
How To Use Owned, Earned, and Paid Media to Help Your Local Business Grow
Owned, earned, and paid media refers to three distinct categories of marketing channels that a business can use to promote itself. Owned...
How Positioning Can Help Your Local Business
Positioning is a marketing strategy that helps a business establish a unique identity in the minds of its target audience.ย Itโs about how...
Where Does Storytelling Fit in Your Branding Strategy?
A branding strategy is a framework that helps a business establish its identity, define its market, and create a unique value...
Can Social Media Be Effective in The Awareness Stage of The Customer Journey?
As you contemplate your revenue strategy for your local business, and how to design and build your marketing plan to engage and inspire...
How Can Understanding Frequency Illusions Help Your Local Business?
Have you ever been in the market for a new car?ย Youโve become increasingly interested in a particular make and model and have begun to do...
How Small Businesses Can Leverage Social Media Marketing
The digital presence of a business has become an indispensable tool for understanding, engaging, and connecting with customers. Now, the...
Is Branding Important to Your Local Business?
Branding is the process of creating a distinct identity for your business in the minds of consumers. Branding involves developing a...
Marketing For Your Competition.
Youโve done your research and studied your data.ย You understand your customerโs path to purchase and recognize the importance of an...
What is a Marketing Plan Evaluation and How Can it Help Your Local Business?
Your marketing plan is the foundation of your businessโ sales and revenue strategy.ย Your plan should be constantly reviewed and updated...
Integrating The Power of Video and eCommerce.
On their own, video and eCommerce can be very powerful marketing tools for your local business. eCommerce is ideally situated in the...
Let Us Help Your Local Business Make an Impression. In Fact, How About Nearly 150,000 of Them?
As a local business, your advertising messages need to be where your customers are.ย Today your customers are engaging with media across...
Why Are Online Directories Important to Your Local Business?
Online directories are services that list and provide information about companies.ย They can help people make purchase decisions by...
What Is Bundling and Why Is It Important to Your Local Business?
Bundling is a marketing strategy that includes selling multiple products or services as a single package at a discounted price.ย The goals...
Is It Valuable to Add Video to Your Local Business’ Marketing Mix?
Do you enjoy watching videos online?ย Have you ever been captivated by the emotion of a video?ย Have you ever used video to learn more...
What Are CTAs and Why Does Your Local Business Need Them?
A call to action (CTA) is a marketing tool that encourages users to take a specific action, such as signing up for a newsletter or making...
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