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Read our blogs for insightful articles, tips, and industry news! Dive into our expert content to stay informed, inspired, and ahead of the curve in marketing.
Recent Posts
What is Addressable Geofencing and How Can You Use It to Help Your Local Business?
In a previous blog post we’ve reviewed the benefits of standard geofencing and how you can use it to help target your customers within...
SEO vs. SEM
By Olivia Adams, Sentinel Solutions SEO and SEM are critical marketing tactics that assist in increasing brand awareness, visibility,...
Is Last-Click Attribution a Good Measure of Your Advertising Effectiveness?
As a local business it is often confusing to understand which marketing channels, campaigns, and touchpoints are most effective in driving...
Can Your Local Business Benefit from Dynamic Search Advertising?
In previous blog posts we’ve looked closely at search advertising and its effectiveness. Toward reminder, search advertising offers your...
What Are Psychological Pricing Tactics?
If you look closely, you’ll see psychological pricing tactics all around you. Retailers like Amazon and Apple often price items just...
What is Semantic Targeting and How Can You Use It to Help Your Local Business Grow?
Semantic targeting, a form of contextual advertising, is gaining in popularity as a privacy-friendly alternative to cookie-based...
Can Marketing for Your Local Business Benefit from Behavioral Targeting?
Often when considering digital targeting tactics for marketing your local business, you may immediately consider geographic, demographic,...
Can Premium Content Adjacencies Add Value to Your Advertising Campaigns?
Premium content refers to high-quality, valuable, and exclusive content that is typically accessed through a paid subscription or direct...
Can Your Marketing Effectiveness Benefit from Contextual Targeting?
Most marketers agree that the effectiveness of their marketing improves when their advertising is adjacent to premium content as it can...
Marketing Myopia
One of the most influential business books of all time is The Marketing Imagination, by Theodore Levitt. The book includes his...
What is The Loss Leader Strategy and How Can Your Local Business Utilize It.
If you’ve ever visited a store to purchase a heavily discounted product and picked up a few other items ‘while you were at it’, you’ve...
What is Dynamic Pricing and How Can Your Local Business Utilize It?
If you’ve visited a major city during a rainstorm, you might have noticed the prices for umbrellas sold by street vendors tend to rise...
Can Your Local Business Benefit from Social Media Remarketing?
Social media remarketing is a digital marketing strategy that targets users who have previously interacted with a brand’s website or...
Handling Your Advertising Yourself vs. Partnering with an Agency
There are many local businesses who handle their own advertising, possibly with the guidance from a media representative, and handle it...
Can Your Local Business Benefit from Dynamic Remarketing?
In this blog we’ve previously reviewed the value of re-marketing. We’ve shared a link below to that post if you’d like to catch up on it. ...
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