Retargeting is a digital advertising technique where businesses target individuals who have previously interacted with their brand online. It’s a way to re-engage potential customers who demonstrated interest, but may have left without completing a purchase or other...
“Everything changes, everything stays the same.” It is true that marketing in the modern age has changed drastically, shifting from the traditional approaches to a more digital and personalized approach. Changes related to social media, the use of data analytics, and...
Consider a local restaurant here in the Monadnock Region. Imagine that restaurant uses data on customer behavior, sales patterns, customer reviews, surveys, and social media to optimize menu offerings, inventory, and staffing. By analyzing historical data on which...
By Julia Badders Nowadays, advertising is everywhere. From radio ads, branded T-shirts and your takeout coffee cup to the advertisements that support this publication. In a modern world that prioritizes profit and growth, advertising can at times be inescapable and...
In a previous blog post we’ve reviewed the benefits of standard geofencing and how you can use it to help target your customers within physical locations including when they are in your store, when they are physically close to your business, at a nearby event, or even...
