Consumer behavior is the study of how people make decisions about what they buy, use, value, and respond to; including the psychological, social, emotional, economic, and cultural factors that influence those decisions. Understanding consumer behavior helps a local...
For any local business, your website is one of the most important marketing assets your business has because it’s often the first place people go to learn about you, and decide whether to trust you. Your website works as your digital storefront, open 24 hours a day...
Decoy pricing is a strategy where a business introduces a third price/product option, purposely chosen because it is not meant to sell well, but rather to make another of the options look like a much better deal. Instead of offering just two choices, a business adds a...
Live social shopping is a fast-growing trend within the ecommerce and social commerce marketing categories. Live social shopping is one specific format within the broad social commerce category where the buying happens during a live-streamed video with real-time...
In recent posts we’ve shared information on the value of event marketing and how to optimize event opportunities. You can find links to these previous posts for background below. Today we’d like to share information on custom sponsorships. Custom sponsorships refer...
