Marketing analytics is the study of data to evaluate the performance of a marketing activity. Through use of technology and analysis, your local business can better understand what drives your customer’s actions and refine your marketing campaigns to optimize...
For your local business, effectively managing ad frequency can help you to optimize your advertising investment, maximize conversions, and avoid waste in your budget. Advertising frequency is a metric representing the number of times a consumer is exposed to an ad...
Although we live in a distinctly digital age, and your company should always strive to meet your customers and potential customers where they are in their journey to purchase, including digital platforms; magazines can still play an important role in your media plan....
Prior to the pandemic, shoppers preferred the benefits and experiences associated with shopping in physical stores. But the 2020 lockdowns fueled seismic changes in buyer behavior including a surge in online shopping, even among older shopper demographics. In the...
With a plethora of technology driving digital advertising performance including artificial intelligence, virtual reality, blockchain, specialized platforms, sophisticated targeting, and more; does creative even matter any longer? The answer is yes. Despite all the...
