As you contemplate your revenue strategy for your local business, and how to design and build your marketing plan to engage and inspire new potential customers all along their path-to-purchase, you may want to consider including social media in your marketing mix as part of the awareness stage.
Although social media is typically considered a strong component within the consideration stage, it is also quite effective for building brand awareness due to its ability to reach large audiences, facilitate engagement with potential customers, and allow for viral content sharing, making it a powerful tool to spread information about a brand quickly and widely.
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Here are some key points about using social media for awareness building:
- Large Reach: Social media platforms have a massive user base, enabling businesses to connect with a wide range of potential customers across varying demographics.
- Engaging Content: By creating interesting and relevant content, businesses can capture attention and encourage users to interact with your posts through likes, comments, and shares.
- Community Building: Social media allows for building a community around a brand by fostering conversations and interactions with followers.
- Targeted Advertising: Most social media platforms offer targeted advertising functionality and options allowing businesses to reach specific demographics and interests with their marketing messages.
- Viral Potential: High-quality content with a strong hook can go viral on social media, rapidly expanding brand awareness.
Data shows that social media is a highly effective tool for building brand awareness, with studies indicating that a significant portion of consumers are more likely to consider a brand if they have a strong presence on social platforms, often leading to increased purchase intent due to greater visibility and engagement with the audience.
- 71% of consumers are likely to recommend a brand after a positive social media experience.
- 62% of millennials are more likely to become loyal customers of brands they engage with on social media.
- 73% of social media participants reported a positive brand perception linked to social media promotions.
It is important to recall that organic posts have limited reach among your company’s social media followers, generally seen by 2%-6% of your audience. Boosting these posts can lift visibility to your desired level, but the targeting options are limited. Utilizing a combination of organic and boosted posts, along with paid social media advertising, deliver the best results for your business. You can learn more about the difference between social posts and social advertising here.
Social media is highly effective at building awareness for your local business, providing a powerful platform for brands to reach large audiences, engage with potential customers directly, and foster brand recognition through consistent content creation and interaction. Social media is a crucial tool for establishing brand awareness in today’s digital landscape.
If you’d like to learn more about social media as a marketing vehicle, in multiple stages of the customer journey, please give us a call or email us here at Sentinel Solutions.
We are expert at effectively incorporating social media into the marketing mix and can help you develop a program for your business including engagement with customers all along the customer journey.
We can help you build a compelling campaign that engages your audience and drives sales.
Give us a call if we can help at 603-352-5896 or e-mail to Advertising@SentinelDigitalSolutions.com. We’re here to help you succeed.
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