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Recent Posts
What Is Inbound Marketing and How Can It Help Your Local Business Grow?
Technological advances have had a profound impact on the way consumers shop for products and services and how local businesses look to...
Why Does Your Local Business Need a Strong Digital Presence?
For your local business, having a strong digital marketing presence helps you to improve the visibility of your business, reach a wider...
The Good/Better/Best Pricing Model and How It Can Help Your Local Business.
Pricing remains a critical but often overlooked component of the marketing mix that relates directly to your business’ profitability,...
What is the Difference Between Brand and Sales Advertising?
For your local business, there are many tactics at your disposal when it comes to advertising. Among those are branding and sales...
Tips To Improve Your Search Engine Marketing Strategy
For a local business competing for top positions on search engine results pages, it can often feel like you are fighting uphill…Big box...
What Does Your Local Business Need to Know About the Difference Between Social Posts and Social Advertising?
“We do social.” We hear it all the time. But is there a difference between doing social posts and doing social ads? Social media posts...
Can Marketing Analytics Help Your Local Business Succeed?
Marketing analytics is the study of data to evaluate the performance of a marketing activity. Through use of technology and analysis,...
What Is Frequency In Advertising and How Important Is It?
For your local business, effectively managing ad frequency can help you to optimize your advertising investment, maximize conversions, and...
Can Magazine Advertising Help Your Local Business?
Although we live in a distinctly digital age, and your company should always strive to meet your customers and potential customers where...
Can Your Local Business Benefit from eCommerce?
Prior to the pandemic, shoppers preferred the benefits and experiences associated with shopping in physical stores. But the 2020...
Is Creative Still Important to Your Digital Advertising Campaigns?
With a plethora of technology driving digital advertising performance including artificial intelligence, virtual reality, blockchain,...
Should You Cut Your Marketing Budget in a Downturn?
Business uncertainty and economic downturns can lead to difficult decisions and high levels of anxiety when trying to preserve profits and...
How Much Should Your Local Business Invest in Marketing and Advertising?
How much you spend on advertising and marketing depends on several factors including your industry and position within that industry, your...
Can Search Engine Extensions Help Your Local Business?
Adding extensions to your search advertising can help to optimize your marketing investment and facilitate sales conversions for your...
What is Marketing Attribution?
The consumer path-to-purchase includes complex engagements with multiple media as consumers research to learn more about the product and...
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