Live social shopping is a fast-growing trend within the ecommerce and social commerce marketing categories. Live social shopping is one specific format within the broad social commerce category where the buying happens during a live-streamed video with real-time...
The holiday season provides a crucial economic uplift for local businesses, driving significant portions of annual revenue. While the average for a small business can be 25% or more of annual revenue, this figure can be much higher, especially for retail businesses,...
There’s no doubt that Google is the dominant search platform, handling trillions of searches annually and commanding search engine market share of 89% in North America. The platform sees billions of searches and 79% of people using Google every day. In the US alone,...
Your local business can benefit from integrating content marketing into your overall marketing plan. Content marketing helps you to build brand awareness for your business, establish credibility, engage with the local community, improve local SEO, and ultimately...
As you contemplate your revenue strategy for your local business, and how to design and build your marketing plan to engage and inspire new potential customers all along their path-to-purchase, you may want to consider including social media in your marketing mix as...
