By Olivia Adams, Sentinel Solutions SEO and SEM are critical marketing tactics that assist in increasing brand awareness, visibility, boosting target audience traffic, and generating an overall increase in sales numbers. The core difference between these two...
In previous blog posts we’ve looked closely at search advertising and its effectiveness. Toward reminder, search advertising offers your business several benefits including increased brand awareness, targeted reach, and measurable results. Search advertising allows...
Conversion rate optimization (CRO) is a set of practices that increase the percentage of your website visitors who take a desired action, including a purchase, newsletter sign-up, or a form fill, among others. The more website visitors you can encourage to take...
Online directories are services that list and provide information about companies. They can help people make purchase decisions by providing company information including location, hours of operation, website links, social media accounts, and more. Some examples of...
Can Your Local Business Benefit from Search Engine Optimization? Let’s start from the beginning: What is Search Engine Optimization (SEO)? Search Engine Optimization is a set of tactics that, when employed, improve the visibility and findability of a website by...
