Pricing remains a critical but often overlooked component of the marketing mix that relates directly to your business’ profitability, market position, market share, brand image, and product/service demand. To be successful, it is critically important to understand...
For your local business, there are many tactics at your disposal when it comes to advertising. Among those are branding and sales advertising, each different disciplines with different goals, but both can contribute to a company’s success. Brand advertising is more...
For a local business competing for top positions on search engine results pages, it can often feel like you are fighting uphill…Big box stores with well-staffed marketing departments and marketing budgets bigger than your own are also competing for those positions. ...
“We do social.” We hear it all the time. But is there a difference between doing social posts and doing social ads? Social media posts are unpaid and only visible to people who follow a page’s public profile. Also known as organic posts, these posts are suited to...
Marketing analytics is the study of data to evaluate the performance of a marketing activity. Through use of technology and analysis, your local business can better understand what drives your customer’s actions and refine your marketing campaigns to optimize...