What is the Difference Between Brand and Sales Advertising?

For your local business, there are many tactics at your disposal when it comes to advertising. Among those are branding and sales advertising, each different disciplines with different goals, but both can contribute to a company’s success. Brand advertising is more...

Tips To Improve Your Search Engine Marketing Strategy

For a local business competing for top positions on search engine results pages, it can often feel like you are fighting uphill…Big box stores with well-staffed marketing departments and marketing budgets bigger than your own are also competing for those positions. ...

Can Marketing Analytics Help Your Local Business Succeed?

Marketing analytics is the study of data to evaluate the performance of a marketing activity.  Through use of technology and analysis, your local business can better understand what drives your customer’s actions and refine your marketing campaigns to optimize...
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