Can Search Advertising Help Grow Your Local Business?

Search Advertising is a powerful digital marketing tactic that places your advertising in front of consumers who are actively looking for your product or service. What is Search Engine Marketing? Search Advertising, also known as “paid search advertising”, “Google...

Understanding The Customer Journey Toward Business Success

Understanding The Customer Journey and How to Use it to Grow Your Business What is the customer journey? The customer journey is a series of steps a person will take, often including interaction with multiple media, that lead to a purchase and eventually customer...

How Can Email Marketing Help Your Local Business

How Can Your Local Business Use Email Marketing for Success Email marketing can be an effective marketing tactic for your local business to build stronger relationships with your customers and grow sales.  E-mail is considered the strongest and most cost-effective...

Can Your Local Business Benefit from Search Engine Optimization?

Can Your Local Business Benefit from Search Engine Optimization? Let’s start from the beginning: What is Search Engine Optimization (SEO)? Search Engine Optimization is a set of tactics that, when employed, improve the visibility and findability of a website by...

What is Search Advertising

Search advertising is a way of getting a business’s ad or message to appear on search engine results pages (specifically, the first page of results). There are two elements of search advertising used to achieve this – Search Engine Marketing (SEM) and Search Engine...
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