Marketing analytics is the study of data to evaluate the performance of a marketing activity. Through use of technology and analysis, your local business can better understand what drives your customer’s actions and refine your marketing campaigns to optimize...
How much you spend on advertising and marketing depends on several factors including your industry and position within that industry, your target customers, the competitive environment, and your goals and aspirations. Your marketing plan is the foundation of your...
The consumer path-to-purchase includes complex engagements with multiple media as consumers research to learn more about the product and service options available to them; and the best business to meet their needs. These customer touchpoints are interconnected,...
