Have you ever been in the market for a new car? You’ve become increasingly interested in a particular make and model and have begun to do your research. Out of nowhere that car now seems to be appearing everywhere. You see it in traffic; there’s one parked across...
By Olivia Adams, Sentinel Solutions The digital presence of a business has become an indispensable tool for understanding, engaging, and connecting with customers. Now, the consumer buying process has become highly competitive, as it allows shoppers to browse the...
Branding is the process of creating a distinct identity for your business in the minds of consumers. Branding involves developing a company’s name, logo, colors, visual identity, and tone of voice. In many ways, branding involves and goes beyond visual elements and...
Your marketing plan is the foundation of your business’ sales and revenue strategy. Your plan should be constantly reviewed and updated to match current market trends, competitive developments, and business priorities. To ensure alignment between your marketing...
Bundling is a marketing strategy that includes selling multiple products or services as a single package at a discounted price. The goals of bundling include simplifying the purchasing process for your customer, encouraging customers to purchase additional products,...
