Brand differentiation is critical to the success of local businesses because it allows you to stand out from competitors in your immediate market, attract customers by highlighting your unique value and selling proposition, builds customer loyalty, and ultimately...
Sometimes a business is small or in the start-up phase and necessarily has a small marketing budget. But a small budget can still be allocated wisely such that your business is meeting potential customers throughout their path-to-purchase and effectively converting....
Geofencing can be a very important tactic in your local digital marketing strategy, especially for businesses with physical locations, as it allows for highly targeted advertising by delivering messages to potential customers based on their precise geographic...
How Can Your Local Business Benefit from Event Marketing? Event marketing is a strategy marketers use to build brand awareness, engage with potential customers interested in their products and services, and drive sales growth through in-person or real-time engagement....
