In recent posts we’ve shared information on the value of event marketing and how to optimize event opportunities. You can find links to these previous posts for background below. Today we’d like to share information on custom sponsorships. Custom sponsorships refer...
Here in the Monadnock Region there is an abundance of things-to-do. It seems there is always an event going on, in fact there are hundreds of them held throughout the year, both large and small. From the Keene Pumpkin Festival, the Clarence DeMar Marathon, and the...
Brand differentiation is critical to the success of local businesses because it allows you to stand out from competitors in your immediate market, attract customers by highlighting your unique value and selling proposition, builds customer loyalty, and ultimately...
Sometimes a business is small or in the start-up phase and necessarily has a small marketing budget. But a small budget can still be allocated wisely such that your business is meeting potential customers throughout their path-to-purchase and effectively converting....
Geofencing can be a very important tactic in your local digital marketing strategy, especially for businesses with physical locations, as it allows for highly targeted advertising by delivering messages to potential customers based on their precise geographic...
