Social media remarketing is a digital marketing strategy that targets users who have previously interacted with a brand’s website or social media content, by serving them personalized ads on social media platforms. Social Media remarketing differs from traditional...
Sometimes a business is small or in the start-up phase and necessarily has a small marketing budget. But a small budget can still be allocated wisely such that your business is meeting potential customers throughout their path-to-purchase and effectively converting....
Market segmentation is the practice of dividing a broad consumer market into smaller, distinct groups based on shared characteristics, allowing your business to target specific segments more effectively with tailored marketing strategies, leading to improved customer...
By Olivia Adams, Sentinel Solutions Short answer, yes. Without advertising, your business is limiting itself and its visibility. Advertising is an essential component to promote your business, attract customers, and establish trust. The real question of the matter is,...
By Olivia Adams, Sentinel Solutions. Being a business in the local economy is a wonderful way to foster community development and help boost the vibrancy of your environment for its residents. Local businesses are the backbone of most communities, providing economic...
