Owned, earned, and paid media refers to three distinct categories of marketing channels that a business can use to promote itself. Owned Media: Here a business creates the content and distributes it on channels it controls. Owned media can include a company’s website,...
A branding strategy is a framework that helps a business establish its identity, define its market, and create a unique value proposition. Branding involves developing a name, logo, and other characteristics that distinguish it from competitors. Effective branding...
The digital presence of a business has become an indispensable tool for understanding, engaging, and connecting with customers. Now, the consumer buying process has become highly competitive, as it allows shoppers to browse the internet and conveniently compare...
As a local business, your advertising messages need to be where your customers are. Today your customers are engaging with media across multiple platforms including print and digital. If you want to reach your audience, you need to be advertising in those multimedia...
Online directories are services that list and provide information about companies. They can help people make purchase decisions by providing company information including location, hours of operation, website links, social media accounts, and more. Some examples of...
