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If you’ve visited a major city during a rainstorm, you might have noticed the prices for umbrellas sold by street vendors tend to rise when the rain falls. What started out with a $10.00 price tag may rise considerably during a rainstorm. This is an example of...
Social media remarketing is a digital marketing strategy that targets users who have previously interacted with a brand’s website or social media content, by serving them personalized ads on social media platforms. Social Media remarketing differs from traditional...
A customer relationship management system (CRM) is software that helps businesses manage and organize interactions with current and potential customers, aiming to improve relationships, streamline processes, and ultimately boost sales and profitability. For your local...
Brand differentiation is critical to the success of local businesses because it allows you to stand out from competitors in your immediate market, attract customers by highlighting your unique value and selling proposition, builds customer loyalty, and ultimately...
