Your Local Business Can Benefit from Integrating Connected TV (CTV) into Your Marketing Plan. An increasing number of TV viewers are abandoning cable television to ‘cut the cord’ in favor of the convenience of streaming services that offer increased variety and the...
Your Local Business Can Benefit from The Effectiveness of Newspaper Advertising. Newspaper advertising, despite its naysayers, remains an important component of any effective marketing mix. In today’s frenetic digital world, where the firehose of social media and...
How Reviews Can Help Your Local Business. Customer reviews can bring your local business an opportunity to develop new business, solidify relationships with existing customers, and improve your business’s product and service offerings. It’s not that potential...
Search Advertising is a powerful digital marketing tactic that places your advertising in front of consumers who are actively looking for your product or service. What is Search Engine Marketing? Search Advertising, also known as “paid search advertising”, “Google...
Understanding The Customer Journey and How to Use it to Grow Your Business What is the customer journey? The customer journey is a series of steps a person will take, often including interaction with multiple media, that lead to a purchase and eventually customer...
