For some local business owners, they may think of The Keene Sentinel as a great place to run their print advertising. And those business owners would be right.
But thinking of The Sentinel exclusively as a print advertising resource would be missing the larger picture.
Not unlike your own business who has likely diversified the media you use to reach potential customers The Keene Sentinel has also diversified its business model to provide expert consultation and services that help you to reach your customers wherever they are.
I’m pleased to introduce you to Sentinel Solutions. Sentinel Solutions is the consultation and marketing services arm of your trusted Keene Sentinel. We work with local and regional businesses to help them reach their potential customers and grow. Whether your customers are reading print newspapers and magazines, visiting online websites, using search and social media, watching streaming television, or any other media platform; we will work with you to develop a comprehensive and integrated multimedia campaign that reaches them and grows your business.
Importantly, we are platform agnostic. If our data and research indicate your target market is reading The Keene Sentinel, we’ll certainly recommend you keep it in your media mix. But if your customers are found elsewhere, we’ll recommend a media plan that focuses on that elsewhere.
From a print advertising purveyor in 1799 to today’s robust multimedia product line-up, our highly skilled expert marketing consultants represent a comprehensive suite of multimedia products and services. We will partner with you to develop a data-focused, integrated, and customized multimedia solution to help you and your business achieve their goals.
As a full-service multimedia advertising agency, how can Sentinel Solutions help you?
Research indicates that 60% of small and medium sized businesses (SMB) struggle to find new customers despite having access to myriad marketing tools and platforms. Many of these businesses struggle to determine which marketing channels to prioritize and what strategies will deliver the meaningful results they are looking for.
Many local businesses find that they lack the knowledge, resources, and time to effectively manage their marketing efforts often prioritizing short-term sales over long-term marketing strategies. This is where Sentinel Solutions can help you to bridge the gap.
As a full-service agency and strategic partner, we will bring the expertise, advanced tools, and innovative solutions that you may lack in-house. We’ll help you craft compelling brand narratives, identify and target key customer segments, and optimize your campaigns to achieve tangible results. We’ll help you identify and deliver customers.
What we do is marketing.
Sentinel Solutions focuses on developing tailored strategies and initiatives designed specifically to help local businesses build brand awareness, attract customers, and achieve measurable growth. We include a diverse range of tactics such as social media campaigns, email marketing, local SEO, pay-per-click advertising, and print and digital display advertising; all aimed at maximizing your business’s return on marketing investment.
We specialize in working with local business, whether you’re working with a smaller budget and localized target markets or a larger regional business with more comprehensive needs, we can help you.
Here are 10 proven tactics we recommend for SMB marketing:
- Develop a User-Friendly Website: In the digital world, your website serves as the gateway to attract and engage customers. To make a lasting impression your website should be clean, simple, and easy to navigate while compelling visitors to take action. Here at Sentinel Solutions, we can help you to optimize your existing website or build you a new one.
- Optimize for Local SEO: A beautiful website alone doesn’t guarantee a higher ROI-You need to drive traffic to it. Local SEO is a powerful way to boost online visibility and attract more customers. By optimizing your Google My Business Profile, using relevant local keywords, maintaining accurate business listings, and encouraging customer reviews, local SEO can significantly enhance your online discoverability.
- Implement E-mail Marketing Campaigns: E-mail marketing is a direct and cost-effective way to nurture leads, drive conversions and deliver high ROI. Leveraging data including purchase history, user behavior, and preferences, you can create a highly personalized, relevant, and engaging customer experience.
- Invest in Content Marketing: In business, trust is the foundation for increased revenue. Creating valuable and relevant content will attract and engage audiences and establish credibility with your audience. Content formats including blogs, videos, social media posts, branded content, infographics, e-books, and podcasts are highly effective and will make your message stand out.
- Utilize Pay-Per-Click Search Advertising: In today’s fast-paced world, most people want results instantly. While organic methods of attracting visitors to your site can take time, there’s an alternative to drive immediate traffic. Pay-per-click advertising is a powerful tool for generating fast traffic and leads. We’ll craft an effective PPC strategy that incorporates keyword planning, budget management, and effective targeting.
- Leverage Social Media Platforms: On average, people spend nearly two and a half hours per day on social media. This presents a significant opportunity to connect with your audience and convert them into loyal customers. We’ll help you to build a strong social media presence, create engaging content, and balance organic and paid social media for optimization.
- Engage in Community Events and Sponsorships: Participating in community events is a powerful way for SMBs to foster local connections, enhance brand identity, and build trust among your target audience.
- Effective Targeting: Meeting your customers where they are includes research and data to identify the platforms where your potential customers are congregating and developing local media strategies to engage them there.
- Understand Your Customers Journey: Your customers are researching their product and service options long before they visit your store or website. We’ll learn your customer’s path-to-purchase and develop integrated multimedia marketing strategies to engage them throughout their journey and ensure your business is within their consideration set to win the business.
- Measure and Adjust: Sentinel Solutions will provide a live performance dashboard and continuously optimize your campaigns to ensure we are achieving the expected KPIs (key performance indicators) and you are maximizing your return on marketing investment.
Partnering with Sentinel Solutions can be a game-changer for your business. By leveraging tailored strategies and cost-effective solutions, your business can overcome your unique challenges and thrive in competitive markets. Whether you’re a local retail business, home services business, B2B business, technology business, or anything in-between, we will be your strategic partner providing expertise, tools, and innovative approaches to drive success.
If you’d like to learn more about the services Sentinel Solutions can provide to you and your business, please visit our website here at Sentinel Solutions, email us at Advertising@SentinelDigitalSolutions.com, or give us a call at 603-352-5896.
We are experts in local and regional marketing and can help you build a compelling plan that engages your audience and drives sales.
We’re here to help you succeed.
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