It is common to find local business owners who are skeptical of digital advertising’s impact on real world results, largely because digital metrics like clicks and impressions don’t clearly demonstrate that advertising actually drives in-store visits, purchases, and...
Consumer behavior is the study of how people make decisions about what they buy, use, value, and respond to; including the psychological, social, emotional, economic, and cultural factors that influence those decisions. Understanding consumer behavior helps a local...
If you look closely, you’ll see psychological pricing tactics all around you. Retailers like Amazon and Apple often price items just below a round number (e.g., $9.99 instead of $10.00); many retailers use bundled pricing like “BOGO” (buy one, get one) to make the...
