Monday – Friday
Monday – Friday
Psychographic segmentation is a marketing strategy that divides a market into segments based on psychological characteristics including lifestyle, values, interests, opinions, social status, and more. The goal of psychographic segmenting is to understand why people...
I recall an anecdote from back in the days of Yellow Pages (YP) advertising. There was a pizza restaurant in New York City who ran a full-page ad encouraging customers to tear the adjacent full-page ad of their competitor out of the YP and bring it into the...
Hashtags are keywords or phrases preceded by the pound (#) symbol, used on social media platforms to categorize and improve discoverability. Hashtags help users find content related to specific topics, events, or trends. Originally popularized on Twitter (now ‘X’),...
Artificial Intelligence (AI) is significantly transforming local search marketing by making it more personalized, precise, and efficient for the user. To be successful, local businesses will need to adapt to these AI-driven changes to maintain visibility and attract...
There’s no doubt that Google is the dominant search platform, handling trillions of searches annually and commanding search engine market share of 89% in North America. The platform sees billions of searches and 79% of people using Google every day. In the US alone,...
As we’ve shared in previous posts (links below), search engine marketing (SEM) and search engine optimization (SEO) are powerful and essential tools for local marketers aiming to reach customers in the area. SEO increases visibility in local search results, enhances...
Personalization in local marketing significantly enhances customer engagement, loyalty, and revenue by tailoring interactions to individual preferences and behaviors. This approach allows businesses to deliver more relevant content, improve customer experiences, and...
Consider a local restaurant here in the Monadnock Region. Imagine that restaurant uses data on customer behavior, sales patterns, customer reviews, surveys, and social media to optimize menu offerings, inventory, and staffing. By analyzing historical data on which...
In a previous blog post we’ve reviewed the benefits of standard geofencing and how you can use it to help target your customers within physical locations including when they are in your store, when they are physically close to your business, at a nearby event, or even...
By Olivia Adams, Sentinel Solutions SEO and SEM are critical marketing tactics that assist in increasing brand awareness, visibility, boosting target audience traffic, and generating an overall increase in sales numbers. The core difference between these two...